Syracuse Billboard | Mooney Marketing Group

Billboard advertising continues to be an effective method of reaching out to the consumers.

Since billboards can be viewed by the consumers at any point of time, this type of advertising works very effectively in conjunction with other advertising and marketing strategies.

According to studies, 71% of Americans “often look at the messages on roadside billboards,” and a majority of Americans at one time or another learned about an event that interested them or a business they later patronized. Additionally, 56 percent of Americans reported later talking about a funny billboard they saw while on the road. A smaller percentage tuned into a TV or radio show because of a billboard ad or noted a phone number or web address displayed on one.

Getting a billboard noticed is only half the battle. You also want to make sure your customers take action after viewing your ad – preferably by making a purchase or patronizing your business. Since 72% of billboard viewers actually shop on their way home and 68% make shopping decisions while in the car, billboard advertising can help you snag impulsive drivers. Billboard studies reported that 32% of drivers visited a business they saw advertised on a billboard sometime during the week.