Media Strategy & Placement

As guardians of your brand, we work to identify effective ways to achieve the results you need within your desired budget.

Where? When? How? The way your customers interact with media is changing every day.  Your media placement strategy should be changing with it, but today’s confusing environment can leave you scratching your head. Mooney Marketing Group can help.

We’re constantly evaluating and re-evaluating how to effectively reach your customers. Working with multiple media channels–-television, radio, print, online, social, outdoor, direct mail and mobile providers-–which deliver an array of effective engagement platforms and tools, Mooney Marketing Group is able to leverage these channels to connect with your customers in the places that matter most.

The logistics of your advertising campaign largely depend on your goals. Are you promoting a new service locally or are you looking for new customers in a neighboring county or state? Knowing your target audience will determine which networks, shows, and air times offer the best fit for your message and budget. Let MMG provide the research, experience and recommendations that will best serve your business plan, marketing goals, and produce results.

The media buy is easily the biggest part of your marketing budget and the most critical. Once you’ve identified your message and created your ad, how can you effectively reach your target customer? It’s different with every ad campaign and product.

How does MMG do it? We know your brand, who you’re targeting, and we know the market. We read ratings reports and analyze an array of outlets for the most impactful media mix.

Mooney Marketing Group has the media buying power to save you money and put your advertising dollars to work efficiently. With over 25 years of combined buying experience, volume buying power, and a wide network of contacts, MMG gets better rates, better value, and we’re able to get more for our clients’ dollar than they are able to get on their own.

Network and Cable TV: Network advertising general offers the widest reach and maximizes CPM, but is one of the most expensive mediums. Cable advertising is a lower cost alternative, usually 10 to 20% of the cost of regular network broadcast time, and has a more defined/niche audience by channel which makes for better targeting.

Because television skews to an older demographic, if your business targets a younger customer, traditional TV ads may not be the best option for you.

AM /FM Radio: Still has a great reach, particularly during week day drive time. Its low cost and quick turnaround make it a good option for timely messages to promote current business activities and promotions.

Satellite Radio: While many people are happy with the free radio they get on the AM/FM dial, over 30 million people in North America think it’s worth paying for access to as many as 150 or so satellite channels. Advertising on satellite radio is limited to “talk” and sports channels since music is commercial free, but it’s a very cost-effective way to reach a national audience.

Pandora / Spotify: Both offer great targetability.  In addition to age, gender and geography, advertisers can category-target based on thousands of segments that include household income, lifestyle, occupation, shopping and exercise habits and life stage.  Because listeners have to enter a zip code when they register, this is a great way to geo-target potential customers.

Static & Digital Billboards: Billboard advertising is a great way to promote awareness of new companies and products to a specific market area and the digitizing of it has only made it more effective.

Digital billboards offer some significant advantages over a traditional static billboard, but placement comes at a higher cost. With a digital billboard, multiple advertisers share ad space in a constantly changing loop. Digital billboards have greater visibility, the ability to change content quickly and easily, and your ad is not subject to wear and tear by the wind and weather. Plus, constantly changing ads attract the attention of drivers, so your ad is absorbed more effectively.

Movie Theater Ads: Give you the ability to reach an attentive, captive local audience usually composed of highly educated peer leaders with above average income. Studies have shown that moviegoers are 44% more likely to remember cinema ads than TV and other traditional media.

Print Media: With many businesses choosing to focus exclusively on digital advertising, it’s easy for your target market to become saturated with online advertisements and email marketing. The decline of printed publications can actually be a marketing advantage. Publications are less crowded, allowing more room for your ad to stand out, and possibly even less costly ad space.

Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. Print media still remains a necessary and powerful advertising venue.

Mall Advertising: Shopping malls have become community centers for social and recreational activities, attracting people throughout the entire spectrum of the population. For advertisers that want to reach almost every demographic, advertising in malls using mall advertising displays — like bus stop advertising — is a great way to increase exposure.

With MMG, you get better strategy, better value, and maximum ROI.