Search Engine Optimization (SEO) is the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic your website receives.
Search Engine Marketing (SEM) is the submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links within search results in addition to organic search to send targeted traffic to your website. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
Social Media Marketing is the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC) is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Native Advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Email Marketing is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Once this “virtual barrier” is established, companies can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. Businesses can section off a geographic area and communicate with devices within that space. It’s a great way to provoke an immediate visit and sales.
While traditional media offers the biggest audience and can target specific demographics and markets, Mooney Marketing Group utilizes digital marketing to enhance and tailor your marketing campaign based on the behavior and interests of your audience.