If you are struggling with trying to keep up with marketing tasks and activities or if you are tired of throwing money away on marketing efforts that don’t yield results, then you will likely benefit from marketing automation.
Marketing automation is a system or a type of software that can help companies automate ongoing tasks, such as emails, social media posts, and other website actions.
Because many small and medium-sized businesses are seeing the powerful results of marketing automation, this field is growing at an alarming rate. In fact, 49 percent of companies today are currently using a marketing automation system or software. More than half of B2B businesses are adopting marketing automation technology.
By using marketing automation, you can manage, organize, and prioritize marketing tasks more efficiently. Marketing automation is also proven to positively affect the sales process, helping you to reach your goals that much faster.